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Friday, January 7, 2011

Posted by oldbisbee at 8:33 PM 0 comments

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“Things do not pass for what they are, but for what they seem. Most things are judged by their jackets.”

Effective product packaging reinforces your brand persona, engaging the consumer in such a way that they are inspired to buy your product. The manner in which you present your product - its look, its feel, its emotional impact - can either make you or break you.